Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
Vintage Reebok Dan vs Dave | eBay
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post
Dan and Dave – Dan O'Brien
Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®
US Olympic decathlete and half of the Reebok "Dave and Dan… | Flickr
Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event
Olympic Decathlon Champion Bryan Clay Falters at Trials - The New York Times
The Trials of Dan and Dave - 99% Invisible
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Decathlete Dave Johnson shares memories of winning bronze medal in 1992 Olympics - NBC Sports Northwest
110 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images
Reebok Pump - Wikipedia
Ranker - 11 Things That Were Hugely Hyped But Then Massively Flopped rnkr.co/EKORST | Facebook
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com
Dan vs Dave - YouTube
The Trials of Dan and Dave - 99% Invisible
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Reebok Commercials - Dan and Dave - 1992 - YouTube
Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News Photo - Getty Images
Dan and Dave – Dan O'Brien
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
Dan and Dave case study v4
